Author: TECH TEAM

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Augmented reality shouldn’t feel like it’s slapped onto a game experience: Niantic

There are many other games that have tried to just copy and paste the Pokémon Go concept into their IP. I don’t think it’s working that well,” explains Archit Bhargava, Director of Worldwide Product Marketing – Niantic, Inc., on why the industry hasn’t been able to create another hit mobile augmented reality (AR) game that matches the hype, scale, and social nature Pokémon Go.

Bhargava says that creating games like Pokemon Go requires not only technical prowess and infrastructure but also a better understanding of mobile phone network technology to do the right amount of processing in the app itself on the smartphone for a seamless and smooth experience.” is definitely not easy.

“AR is something that shouldn’t feel like it’s just a gaming experience. It should feel like it really adds to the experience,” says Bhargava. “We’re still in the early stages, I think it’s going to take a lot of iteration, a lot of work to bring the concept of AR into the mainstream.” AR, as the name suggests, combines digital images and information with the real world.

However, Bhargava is hopeful that the company’s big bet to develop the augmented reality (AR) mobile gaming market will pay off well in the future. Its latest AR game “Pikmin Bloom” borrows a lot of core elements from Pokémon Go, but offers a completely different experience. The game debuted in Western markets late last year and is now headed to India, the second largest smartphone market in the world. It is available as a free download from the Apple App Store and Google Play Store.

The main goal of “Pikmin Bloom” is to make you go through using cute little creatures called Pikmin. In Pikmin Bloom, you plant Pikmin that grow automatically as you walk, then pluck them. The more you walk, the more Pikmin friends you can make.

Niantic’s Tokyo Studio worked directly with Nintendo on “Pikmin Bloom.” Pikmin isn’t as popular as Nintendo’s original IPs, but it has a loyal following. “Pikmin Bloom [the game] was a collaboration between Niantic and Nintendo,” Bhargava said, adding that Nintendo has no experience in creating real-world games, but Niantic has a decade of experience in making such products.

When the game launched last year, it lacked a number of features, but both Niantic and Nintendo quickly figured out what was missing, Bhargava acknowledged, particularly the social element. To make “Pikmin Bloom” more compelling for users, Niantic recently introduced walking challenges and the ability to invite your friends no matter where they are. The goal is to motivate you to get out of the house, walk more and have fun playing Pikmin Bloom.

“When we launch our products, we will launch them globally, but there’s a lot of groundwork we need to do over time to make the products work really well,” Bhargava explained when asked why there was a long lag between the US and India game launches.

Although Bhargava called India a strategically important market, he said the playability of its games is higher in markets like the US. “There are many more cities, and in countries like the US and Japan, which are very walking friendly, we have mapped more places on our map,” he said. “It’s actually a combination of manual and algorithms.” “We started this process in earnest for India four years ago and we are in full swing to improve it,” he added.

Bhargava didn’t reveal India’s role in making Pokémon GO the hit it is today, but said the number of people playing the AR game is still growing. Pokémon Go has a huge following, and players have spent more than $5 billion on the AR game in the five years since its launch, according to a report by analytics firm Sensor Tower.

Despite the popularity of mobile games like Battlegrounds Mobile India and Call of Duty: Mobile in India, Bhargava believes there is a space and gaming market where Niantic has thrived over the years. “The games we create get people outside, walking, exploring, and connecting with others in the real world. And if you go to one of your events, it’s pure magic. It’s like being in a version of Disneyland.” Bhargava was referring to Pokemon Go Fest events, which are usually held in major global cities. India recently joined the list.

Bhargava, who grew up in Mumbai and later earned an MBA from the University of California, Berkeley, says Niantic showed the world how to create real games that are interactive and social. Niantic rose to fame with the popular location-based game “Ingress,” which was an internal Google startup. However, in 2015, Niantic Labs separated from Google and became an independent company. Niantic counts both Nintendo and Google as its investors.

With the tech industry eyeing the metaverse as the next big thing, Niantic announced its Lightship AR Developer Kit earlier this year, which offers tools for creating augmented reality games. Niantic’s tools make it easy to create augmented reality solutions for smartphones that don’t require additional technology. The company also revealed that it is working with Hasbro on a Pokémon Go-style Transformers game. He is also developing an AR game called Peridot; it’s an original title with a combination of Pokémon and Tamagotchi.

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cryptocurrencySmart World

Everything You Need To Know Before Investing In Cryptocurrency 2022

The cryptocurrency industry such as Bitcoin, Dogecoin, and Ethereum is growing hot buzzwords that are fueling the crypto craze these days. Although the crypto industry is only a decade old, inexperienced investors are looking for a quick way to make a profit.

Unlike the stock market, the crypto market has no control and, as a result, its value moves up and down every day. Due to the extreme volatility of these digital currencies, here is everything you need to know before investing in the cryptocurrency market.

What is a cryptocurrency?

Cryptocurrencies are digital assets- you can also use them as investments and for online purchases. It is cryptographically safe, counterfeit, or almost impossible to double the cost.

Note that cryptocurrency does not physically exist, which means you cannot pick up and hold bitcoin in your hand. And unlike the Indian rupee, there is no central authority to manage the value of cryptocurrency. Instead, these functions are widely distributed among cryptocurrency users via the Internet.

Furthermore, each coin of cryptocurrency has a unique program or code. This means that it will not be copied, tracking them easily and identifying them as being traded.

How does it work?

Cryptocurrencies do not have the support of central authorities such as the government. Instead, they run on a range of computers. It is a peer-to-peer exchange on the web without any intermediaries.

Cryptocurrencies are decentralized – that is, no government or bank manages how they are made, what their value is, or how they are exchanged.
All crypto transactions are cryptographically secure – meaning that only the sender and the intended recipient can view its contents.

Is cryptocurrency the same as blockchain?

No, blockchain is a technology that enables the presence of cryptocurrencies. Blockchain is a digital ledger of transactions distributed over a network of computer systems. Think of it as a ledger that shows the entire history of the currency.

Simply put, it is a recording information system that makes it impossible to hack the system. Each block in the blockchain contains multiple transactions and whenever a new transaction is made on it, a record of that transaction is attached to each participant ledger.

The blockchain database can store large amounts of information that multiple users can access and use at the same time.

But what makes Blockchain unique is that it is not owned by a single person or company — making it more secure and reliable. Since no one controls the blockchain, they cannot take or rewrite records.

How can you store your cryptocurrency?

Cryptocurrency can be stored in so-called ‘wallets’, which can be accessed using your ‘private key’ —the crypto equivalent of a super-secure password — without which the crypto owner cannot access the currency.

A crypto wallet stores a private key that gives the user access to their cryptocurrencies – allowing someone to send and receive cryptocurrencies such as bitcoin and Ethereum.

Note that your coins are stored in a blockchain and a private key is required to transfer those coins to another person’s wallet.
There are different types of crypto wallets available that cater to different needs related to security, reliability, accessibility, etc.

What types of cryptocurrencies exist?

Bitcoin is the most traded cryptocurrency that everyone knows and talks about, but it is not the only type of cryptocurrency.
There are Litecoin, Polkadot, Chainlink, Mooncoin, Shiba Inu, Dogecoin, etc. According to Coinmarketcap, there are currently over 6,000 coins in existence.

Bitcoin is the most stable coin. As the first cryptocurrency, bitcoin was trading below a dollar. Over the years, bitcoin has gained price momentum and surpassed the $1 trillion market cap. Related:-How to know when to Buy and Sell Cryptocurrency 2020

Meanwhile, investors should explore their options and choose an asset that can meet their needs.

How to buy cryptocurrency?

Just like the stock market, the crypto market has exchanges or brokers who are facilitators. These exchanges often charge a fee or commission for each transaction. Some even offer rewards for hitting milestones, some as a joining bonus. This policy may vary with each exchange.

Some of the top crypto exchanges in India are – WazirX, CoinDCX, CoinSwitch Kuber, and Unocoin – users need to sign up with their KYC credentials, download the app and buy cryptocurrency. These exchanges also help you monitor the value of cryptocurrency and buy or sell it.
Crypto exchanges rely on investors for possession of the cryptocurrency. This happens when users deposit crypto to sell and some new users come to the exchange to buy it – facilitating trading.

Cryptocurrency can be partially bought. For example, if you are willing to buy one bitcoin you do not need to buy a full bitcoin (BTC) to own something.
You can buy a fraction of a bitcoin. You can own at least 0.0000000001 BTC. The same is the case with all cryptocurrencies.

Can you get cryptocurrency for free?

Yes, you do not need to buy cryptocurrencies. You can also obtain cryptocurrency by solving cryptographic equations through the use of a computer. This process involves validating a data block and adding transaction records to the blockchain.

It is also worth noting that some cryptocurrencies like bitcoin are limited in supply, which means there is a maximum number of coins that will ever be in circulation.

Others like Ethereum do not have a maximum limit but do limit the number of new coins that can be generated each year.

What can you buy with cryptocurrency?

India is slowly opening up to the idea of ​​accepting it as a valid payment method. There are some practical issues with cryptocurrency – as it absolutely cannot be used for daily transactions.

However, there are ways to use your crypto to facilitate payments. Bitcoin trading site Unocoin is now allowing its users to purchase vouchers from over 90 different brands using bitcoin.

Using these vouchers, you can buy Domino’s Pizza, ice cream from Baskin Robbins, beauty and health products from Himalaya, and even home appliances from Prestige.

In the US, retailers such as Whole Foods, Nordstrom, Etsy, Expedia, and PayPal are now letting people pay using crypto.

How stable are cryptocurrencies?

Bitcoin rose to $40,000 (around ₹ 29.70 lakh) in January this year. Continuing its bull run, it reached an all-time high of $65,000 (approximately ₹48.27 lakh) by the end of April.

Then in May, it fell and remained below $30,000 (approximately ₹ 22.28 lakh) throughout June. Again the prices have skyrocketed, and at the time of writing this article, bitcoin is worth around Rs 51 lakh.

This shows that cryptocurrencies are extremely volatile. The cryptocurrency market thrives on speculation. Investors place speculative bets that cause a sudden inflow or sudden outflow of funds, leading to high volatility.

Additionally, the crypto market is seen as a way to make quick profits. Part-time people come with the hope of making a quick profit but sometimes when it doesn’t happen, they lose patience and hold back from it. This recurring participation and withdrawal contribute to the volatility of digital coins.

Is it a legal tender in India?

At the moment, there is  legislature covering cryptocurrencies in India. But that doesn’t mean that owning cryptocurrencies is illegal.
Meanwhile, India is yet to present the Cryptocurrency and Regulation of Official Digital Currency Bill, 2021, which will lay down the regulatory framework for the launch of an “official digital currency”, which was to be introduced in the budget session of Parliament, but It was organized.

As the government continues the discussion with the stakeholders. So far, only a few countries have accepted cryptocurrencies as legal tender and the list is expected to remain short.

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IIT Hyderabad Takes Early Lead in 6G Wireless Tech ‘MIMO’ at Extreme Massive Scale

IITH takes an early lead in 6G research by showcasing key developments in the use of extreme massive MIMO technology
This is a 3-fold improvement over the state-of-the-art 5G massive MIMO technology
Spectrum is a scarce natural resource. The extreme massive MIMO technology developed by IITH showcased possibilities of a 3-fold increase in 5G spectrum utilization
MEITY and DOT have supported the R&D over the last 10-years

Indian Institute of Technology Hyderabad (IITH) today announced a demonstration of the Extreme Massive MIMO (Multiple-Input Multiple-Output), a key technology that is being considered for 5G-advanced and 6G deployments.

For an uninitiated, Multiple-Input Multiple-Output (MIMO) is a wireless technology that is used for sending and receiving multiple data signals simultaneously over the same radio channel.

Using multiple antennas at the base station, massive MIMO increases the coverage and capacity of cellular networks. This technology has become mainstream and is now an integral part of 5G.

Extreme massive MIMO refers to next-generation technology that uses very large antenna arrays. IITH developed an experimental research prototype with the aim to discover achievable performance limits.
The first set of pilots conducted using 192 antennas and 48 radio frequency chains showed that up to 24-36 users could be served in the same spectrum.
This is a 3-fold improvement over the state-of-the-art 5G massive MIMO technology, designed to support 12 simultaneous users. For cellular operators and users, this technology offers immense benefits; cell phone users will experience high-quality voice and video delivery in crowded areas like airports, malls, railway stations, etc.; cellular operators will be able to offer broadband wireless internet in rural households, dynamic steering of the cell site beams to reduce coverage holes in urban as well as rural areas”, said Prof Kiran Kuchi, Dean (R&D).
Prof Sai Dhiraj, the Lead Researcher for the project, said, “The research team at IITH continues to extend the boundaries of this technology. The ongoing investigations include new deployment topologies for indoor applications and outdoor cell sites. We are excited about this discovery and the possibilities offered by this new technology”.
Congratulating the IITH team for this noteworthy work, Prof B S Murty, Director, IITH, said, “Spectrum is a scarce natural resource. In countries like India, with a large population and limited wireline infrastructure, the demand for spectrum will continue to be very high. I am delighted that India takes an early lead in 6G research by showcasing the possibility of deploying next-generation networks using the extreme Massive MIMO technology developed by IITH. I also thank DOT and MEITY for the sustained R&D support over the years”.

Expressing delight for this momentous milestone, Shri K Rajaraman, Secretary DOT, said, “IIT Hyderabad has been leading from the front in IP development. Their work on NB-IoT and other areas as part of the 5G testbed has been remarkable.

We in the Department of Telecommunications are delighted to hear of the development of the Extreme Massive MIMO heralding even greater efficiency in the use of spectrum. I am sure that the IITH research team will play a significant role in the Government of India’s 5G advanced and 6G efforts”.

The researcher can be reached via our public relations cell at pro@iith.ac.in for any further queries on the subject matter.

Indian Institute of Technology Hyderabad (IITH) is one of the eight new IITs established by the Government of India in 2008. In a short span of 14 years, the institute has become a top ranker. Currently, it has 260+ full-time faculty, ~3,900 students, nearly 200+ state-of-the-art laboratories, and five research and entrepreneurship centers.

The institute has a strong research focus with approx Rs 575+ crore of sanctioned research funding, with Ph.D. scholars accounting for about 30% of total student strength. IITH has to its credit more than 7200+ research publications, 210+ patent disclosures, 1600+ sponsored/consultancy projects, and about 100+ startups.

To know more, please visit: https://www.iith.ac.in/

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AppsTOP TECH

Instagram to Shut Down IGTV App, Set to Increase Investment in Reels

Instagram will close its dedicated IGTV app, the company announced Monday. As the company discontinues support for its dedicated video sharing platform, IGTV videos and other video-based content will continue to be available on the main Instagram app, according to the company.

At the moment, Instagram is working on a new “ad experience” that will allow service creators to earn ad revenue from Reels. The move comes two months after Instagram announced that the service would be “doubled” in video content by 2022.

In a blog post announcing the decision, Instagram announced that it is closing the IGTV app, to make video content “as easy as possible to find and create”.

Instagram has launched a separate IGTV app for 2018, aimed at capturing longer videos in a straightforward format. Instagram merged its Feed Video with IGTV on Instagram Video last year, and the company says it will continue to invest in Reels.

Instagram also announced that in-stream video ads (formerly known as IGTV ads) have also been discontinued, as part of the company’s focus on Reels.

The company claims that content creators who make money with the help of in-stream video ads will receive a temporary monthly payment, based on their previous profits. Instagram has also revealed that it is working on a new Instagram ad experience for Reels monetized content, which will be tested later this year.

In December, Instagram head Adam Moseri unveiled the 2022 service path, which included a focus on video on Instagram. Last month, Meta launched Reels into the company’s Facebook application in more than 150 countries, after the company lost a third of its market value following a revenue report.

Meanwhile, Instagram rival TikTok on Monday began allowing users to upload videos for as long as 10 minutes in an attempt to challenge YouTube’s rival, which focused on short-form content with its “Shorts” feature.

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Apps

Apple Complies With Dutch Watchdog Ruling on Dating App Payment Options

Apple said on Saturday it would allow developers of dating apps in the Netherlands to offer non-Apple payment options to their users, complying with an order from the country market regulator to do so on January 15 or face penalties.
The country’s consumer and market authorities found in a decision published on December 24 that Apple misused its market position by requiring developers of dating apps, including the owner of Tinder Match Group, to specifically use Apple’s internal payment system.
Apple’s practice of requiring developers to use its system and pay 15-30 percent commissions on digital purchases has been observed under regulators and legislators around the world, but the Dutch decision applies only to the Netherlands and only to dating services.
In a post on its developers’ blog on Saturday, Apple said it would abide by the decision and introduce “two new options that work specifically for dating apps in the Netherlands App Store that provide options for processing additional user payments”.
However it noted that developers were not required to use non-Apple tools, and warned that Apple would not be able to securely assist or reimburse payments that occur outside of its systems because it “could not directly control them”.
Apple opposes Dutch decision.
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Twitter now allows everyone to record Spaces on Android and iOS, here is how

Twitter now allows everyone to record their own posts. The company made the latest announcement using its platform. This feature was first released to some users in December last year.
Now, anyone using Twitter will be able to record a Spaces session, and one will find an option to share it. This way, those who did not have time to join the audio session will be able to listen to it later.
However, Twitter does not allow the host to save recorded posts permanently. The microblogging site says that people will only be able to access it for 30 days after it is published. After a specified period, Recorded spaces will be deleted. If the host wants to remove you early, that can happen again.

How to record Twitter Spaces?

The “Record Space” button is available to all iOS and Android users. When you create a Space, you can switch to Record Space. The company says that when the recording feature is turned on, a recording is displayed at the top to indicate that the Space is being recorded by the host.
Once Space is over, you’ll be able to see how many people have come to Space with a Tweet sharing link. Under Host settings, there is an option to select where to start your recording by Setting a start time.
This allows anyone to cut off any dead airtime that may occur at the beginning of the Space.

How to download Twitter Spaces?

The option to download the recorded spaces is not immediately available and you will need to follow a few steps of it. The feature appears in the ‘data’ folder to download your data, according to Twitter.
If you have downloaded Twitter archives in the past, then you know the process. All you have to do is go to the Twitter Settings section, click on the “Your Account” section.
Here, you will see the “Download and archive your data” tab. Users can then click on ‘Request Archive’, after which the social media will share a zip file of all your Twitter data, including Spaces audio. There is a chance that the company could take a day to send all your files from the Twitter archive.
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Flipkart Big Saving Days: All mobile offers teased ahead of January 17 sale

Flipkart will host its latest Big Saving Days sale at its site, which will be the first e-commerce giant 2022 sale event. -Smart TV and other electronic devices.

Ahead of the big sales event, the company unveiled some of the smartphone deals. There will also be 10 percent ICICI bank and exchange offerings, according to a list published by Flipkart. Keep reading to learn more.

Realme 8i, a budget smartphone, will receive a Rs 1,000 rebate during Flipkart’s Big Saving Days sale. The device will be available for an active price of Rs 12,999.

It has a 5,000mAh battery, a MediaTek Helio G96 SoC, a 6.6-inch FHD + display, and more. Those who want to buy a Samsung phone budget will be able to get the Galaxy F12 at a discounted price of Rs 9,499. It comes with a 6,000mAh battery, Exynos 850 chipset, 6.5-inch HD + display, and more.

The Redmi 9i will be sold at an effective price of Rs 7,549, including a bank donation. The device was initially introduced at Rs 8,299. The Poco C31 will be priced at Rs 7,999.

It was first launched in India at a cost of Rs 8,499. Therefore, this means that you will get a discount of Rs 500. You will get a further discount if you use both of the bank exchange offers.

Motorola fans will be able to buy the Moto G60 for Rs 16,999. Launched in April 2021 for an initial price of Rs 17,999. Therefore, Flipkart will be offering a Rs 1,000 discount on this smartphone.

For the stated price, one will get a 6GB RAM + 128GB storage, model. The Moto G60 features a 6,000mAH battery, a Qualcomm Snapdragon 732G SoC, a 108MP triple rear setting, and a 6.78-inch FHD + display.

Google’s Pixel 4a will sell for Rs 27,999 during Flipkart’s Big Day sale. The Realme GT Neo 2 will get a big discount on Flipkart. It will be sold for an effective price of Rs 27,999.

This is a premium mid-range smartphone from Realme, launched in India at 31,999. It has a powerful Snapdragon 870 chipset, a 5,000mAh battery, a 6.62-inch AMOLED display, and more.

During the Flipkart Billion Day sale, the Motorola Edge 20 Pro will be available for Rs 34,999, down from Rs 36,999. This means that the e-commerce site will offer a discount of Rs 2,000 XNUMX on this phone.

It has a 144Hz AMOLED display, a 4,500mAh battery, a 108-megapixel rear camera, and a Snapdragon 870 SoC, enabling the OnePlus 9R smartphone. Micromax IN Note 1 will cost Rs 9,499, down from Rs 10,999.
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Apps

WhatsApp Business gets new search filters: What they are and how to use them

WhatsApp has introduced a new search feature for its Business app users. The feature allows users to search for local businesses and restaurants directly from the app itself. Here’s what you need to know about the new Business Directory feature and how it is being used.
WhatsApp Business, for those new to the messaging area, is another app aimed at users who run their businesses in the area. Provides features such as listing your catalog and greeting messages.
A new feature of Business Directory was discovered a few weeks ago as some users discovered this feature on their phones in São Paulo, Brazil. While not much was known about the global availability of the feature at the time, we now know that it is available to all WhatsApp Business users on Android and iOS.
WhatsApp Business directory WABETAIFO
WABetaInfo has leaked a screenshot showing the new search filters that come with the latest feature. You can check it out below.
To use this feature, all WhatsApp Business users need to do is simply click on the search button in their app at the top of the main screen. Among the results, users will see new filters for nearby businesses such as restaurants, grocery stores, and more in addition to older sub-categories such as photos, videos, and documents, as seen in the screenshot above.
It is still unknown if the WhatsApp Business Search feature will come in the standard WhatsApp app, although this seems unlikely at the moment. The feature may be used in the Business forum where users may want to know more about local businesses such as competing businesses in their area.
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Bitcoin, Ether Among Majority of Cryptocurrencies to Open Last Day of 2021 With Gains, Only Few See Dips

As we enter the last day of the year 2021, crypto charts look healthy and wash green. Bitcoin, with a profit of 0.73 percent, kept its trading value at $ 51,007 (approximately Rs. 37.9 lakh) as the Indian exchange CoinSwitch Kuber. In international exchanges such as CoinMarketCap and Binance, the world’s oldest cryptocurrency trades at about $ 47,209 (approximately Rs. 35 lakh) per token.
The last few days have been tough for Bitcoin which has fallen from its all-high high of $ 69,000 (approximately Rs. 51 lakh) last month and has struggled to maintain even the slightest growth since then.
Ether has followed Bitcoin to register a profit of 1.61%. According to the crypto price of Gadgets 360, each Ether token currently trades at $ 4,060 (approximately Rs. 3,01,877).
Cardano, Ripple, Polkadot, Dogecoin, Shiba Inu, and Polygon are among the other popular cryptocurrencies that have registered profits along with Bitcoin and Ether.
Lots of currencies like Tether, USD Coin, and Bitcoin Cash failed to rise and saw a loss on the last day of 2021.
Industry experts have predicted that as Bitcoin strengthens its dominance with small but sustained profits, altcoins will see growth in the near future.
The largest cryptocurrency with market capitalization, Bitcoin, remained above the $ 47,000 mark (approximately Rs. 35 lakh) and Ether walked above $ 3,700 (approximately Rs. 2.75 lakh).
Most of the high altcoins remain tied to the range following indications from two major cryptocurrencies. Bitcoin rule indicates that altcoins may have a better time in the coming days, ”Edul Patel, CEO and founder of crypto investment firm Mudrex, told Gadgets 360.
The year 2021 has emerged as a milestone for the crypto space.
El Salvador accepted Bitcoin as an official tender in September, guaranteeing a crypto space significantly.
The first Bitcoin futures trading fund (ETF) was launched on the New York Stock Exchange (NYSE) in October, which pushed the value of Bitcoin to a much higher level.
This year, crypto-related companies have also been able to raise more than $ 30 billion (approximately Rs. 2,27,617 crore) from venture capital, which has quadrupled since 2018.
The cryptocurrencies backed by cryptocurrencies have seen a major global explosion, making the area “too big to ignore”, a report by the Bank of America (BofA) earlier this year.
Consolidation and acquisition in the crypto space also increased from $ 940 million (approximately Rs. 7,025 crores) by 2020 to $ 4.2 billion (Rs. 31,390 crores) by 2021, a BoFA report shows.
In the US, cryptocurrencies such as Shiba Inu and Dogecoin have also been found to be available as daily payment options such as movie tickets and gift cards.
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GamingTOP TECH

Fortnite Pulled by Epic Games From China Over Sweeping Crackdown on Tech Sector

US tech giant Epic Games said it would shut down its popular survival game Fortnite in China, months after officials imposed tough restrictions on the world’s biggest gaming market as part of a broader crackdown on the technology sector.
Beijing has launched a massive regulatory crackdown on several industries to tighten its control over the economy, with tech firms bearing the brunt of the pain.
In September, officials said they wanted to curb addiction in the gaming-mad nation by announcing drastic cuts in the time it takes kids to play online and ordering players to use ID cards when registering.
The moves dealt a severe blow to companies’ ability to make profits and sent the share prices of gaming firms tumbling.
Now, Epic has pulled the plug on Fortnite, saying it will be shutting down the widely popular game on November 15th.
“Fortnite China’s beta testing has ended, and the servers will be shut down soon,” it said in a statement.
“At 11 a.m. on November 15th, we will shut down the game servers, and players will no longer be able to log in.”
Hong Kong-listed shares of Tencent, which holds a major stake in Epic, were down on Tuesday.
The move puts an end to Epic’s long-running testing of a version of Fortnite made specifically for the Chinese market, where the material is polished to extreme violence.
The Chinese trial version was released in 2018, but Fortnite never got the government’s green light for a formal launch as approval for new games slowed.
The action-packed shooter and world-building game are one of the most popular in the world, with over 350 million users – more than the population of the United States.
cracks in the industry
Epic is the second US-based company to pull a popular product from China in recent weeks after Microsoft announced in October that it would be shutting down its career-oriented social network LinkedIn.
In September, hundreds of Chinese video game makers, including Tencent, vowed to improve their products for “politically harmful” content and ban underage players because they were in line with government demands.
213 gaming firms pledged to ban “politically harmful, historically nihilistic, dirty and pornographic, bloody and terrifying”.
Chinese gaming firms have also been ordered by regulators to stop focusing on gaining profit and fans, with enterprises that are seen as violating the rules, threatening punishment.
Fortnite’s announcement was met with grief from fans in China, who took to social media to mourn the loss of the game.
One Weibo user wrote, “I am really crying – I was just playing with my boyfriend and really waiting for what was going to happen next.” “It’s just so sudden.”
Many said they have spent hundreds of hours building their characters and social networks on the game.
Several Fortnite fan accounts on Weibo shared a link to a petition where players urged Epic to transfer players’ data to servers outside China, writing that they were gaming with “our hearts and minds” stored in it. data will be lost.
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